Suasana di MTH Tower pada Kamis (11/6/2026) terasa sedikit berbeda. Hari itu, kantor PT Wijaya Karya Beton Tbk (WIKA Beton) kedatangan puluhan wajah muda yang penuh antusiasme. Mereka adalah mahasiswa/i Program Studi Ilmu Komunikasi konsentrasi Public Relations (PR) dari Universitas Pembangunan Jaya (UPJ).

Kunjungan industri ini tidak dikemas seperti kuliah umum yang kaku. Tim Investor Relations (IR) dan Public Relations WIKA Beton mengajak para mahasiswa berdiskusi santai mengenai ruang lingkup pekerjaan mereka, sekaligus membedah bagaimana teori di bangku kuliah diimplementasikan dalam dunia industri yang serba dinamis.

Menariknya, sesi berbagi pengalaman ini berjalan dua arah. Alih-alih hanya menjadi pendengar, para mahasiswa justru ditantang untuk menyuarakan sudut pandang mereka. Tim WIKA Beton tentunya terbuka menampung berbagai saran dan ide-ide segar generasi muda untuk strategi komunikasi perusahaan ke depannya. Lewat diskusi cair ini, proses belajar tidak hanya milik mahasiswa, tetapi WIKA Beton pun ikut menyerap wawasan baru dari kacamata Gen Z.

Manajer Bidang Investor Relations & Public Relations WIKA Beton, Sarah Regina, turut hadir dan memberikan pandangan yang memotivasi. Ia bercerita bahwa dunia kerja profesional sangat menghargai fleksibilitas dan kemauan untuk terus belajar, terlepas dari apa pun gelar yang tertulis di ijazah.

“Teman-teman, di sini tim IR dan PR itu hampir semuanya punya latar belakang pendidikan yang beda dengan posisi kita sekarang. Jadi, enggak menutup kemungkinan kalian berkarier di bidang yang berbeda,” ujar Sarah.

Lebih lanjut, ia menekankan besarnya potensi yang dimiliki oleh para mahasiswa Ilmu Komunikasi.

“Maksudnya di sini, saya mau menunjukkan walaupun hampir keseluruhan dari tim IR dan PR dari background berbeda, kalian tetap bisa berkarya. Apalagi teman-teman dari Ilmu Komunikasi, cakupan ilmunya itu sangat luas,” pesannya hangat.

Kunjungan yang penuh interaksi ini mendapat respons positif dari pihak kampus. Suci Marini, dosen pendamping dari Program Studi Ilmu Komunikasi, ikut menuturkan harapannya agar pengalaman sehari di WIKA Beton ini bisa menjadi bekal nyata yang menjembatani dunia akademik dan profesional.

“Terima kasih atas kesempatannya. Anak-anak bisa mendapatkan gambaran dan kesempatan untuk berkarier di bidang ini, serta mengetahui langsung terkait struktur, fungsi, dan tugas PR. Harapannya, pertemuan ini nanti dapat mempersiapkan mereka juga untuk kerja praktik dan berkarier di kemudian hari,” ungkapnya.

Pengalaman berharga ini rupanya benar-benar membekas di benak para peserta. Banyak dari mereka yang baru menyadari bahwa fungsi komunikasi perusahaan di lantai bursa ternyata saling beririsan erat dengan urusan investor.

“Aku jadi tahu kalau di WIKA Beton itu fungsi PR bisa berdampingan dengan Investor Relations, dan ternyata scope (cakupan) kerjanya sangat luas,” ucap mahasiswa UPJ di akhir acara.

Lewat perjumpaan antara dunia industri dan akademik ini, WIKA Beton kembali membuktikan komitmennya. Bukan hanya ahli dalam membangun infrastruktur fisik, perusahaan juga turut andil dalam membangun dan menginspirasi kapasitas generasi muda Indonesia.

Gen Z, Gather Around! UPJ Communication Students Peek Behind the Scenes of WIKA Beton’s IR & PR

The atmosphere at MTH Tower on Thursday (11/6/2026) felt slightly different. That day, the office of PT Wijaya Karya Beton Tbk (WIKA Beton) welcomed dozens of enthusiastic young faces. They were students of the Communication Science Study Program with a concentration in Public Relations (PR) from Universitas Pembangunan Jaya (UPJ).

This industrial visit was not structured like a rigid public lecture. WIKA Beton’s Investor Relations (IR) and Public Relations teams invited the students to engage in a casual discussion regarding the scope of their work, while concurrently analyzing how university theories are implemented in the highly dynamic industrial world.

Interestingly, this experience-sharing session operated as a two-way dialogue. Instead of merely being listeners, the students were challenged to voice their perspectives. The WIKA Beton team was certainly open to accommodating various suggestions and fresh ideas from the younger generation for the company’s future communication strategies. Through this fluid discussion, the learning process was not exclusively for the students; WIKA Beton also absorbed new insights from the perspective of Gen Z.

WIKA Beton’s Investor Relations & Public Relations Department Manager, Sarah Regina, was also present and provided motivating perspectives. She shared that the professional working world highly values flexibility and the willingness to continuously learn, regardless of the degree written on one’s diploma.

“Friends, almost everyone in the IR and PR teams here has an educational background that differs from our current positions. Therefore, it does not rule out the possibility for you to pursue a career in a different field,” stated Sarah.

Furthermore, she emphasized the vast potential possessed by Communication Science students.

“What I mean here is, I want to show that although almost all of the IR and PR teams are from different backgrounds, you can still create great work. Especially for you from Communication Science, the scope of the knowledge is exceptionally broad,” she imparted warmly.

This highly interactive visit received a positive response from the university. Suci Marini, the accompanying lecturer from the Communication Science Study Program, also expressed her hope that this one-day experience at WIKA Beton could serve as a tangible provision to bridge the academic and professional worlds.

“Thank you for the opportunity. The students can obtain an overview and the opportunity to pursue a career in this field, as well as learn firsthand regarding the structure, functions, and duties of PR. The hope is that this meeting can also prepare them for practical work and their future careers,” she stated.

This valuable experience evidently left a profound impression on the minds of the participants. Many of them just realized that corporate communication functions on the stock exchange evidently intersect closely with investor affairs.

“I came to know that at WIKA Beton, the PR function can coexist with Investor Relations, and it turns out the scope of work is very broad,” said a UPJ student at the end of the event.

Through this encounter between the industrial and academic worlds, WIKA Beton once again proved its commitment. Not only being experts in constructing physical infrastructure, the company also takes part in building and inspiring the capacity of Indonesia’s younger generation.