Facing the era of VUCA (Volatility, Uncertainty, Complexity, Ambiguity) & systems, where information systems are a strength in themselves for the majority of companies that must survive and develop well, one form of effort that must be taken is 'Digitalization' in all fields or lines business.
Digitalization continues to develop from time to time to offer various conveniences in company business processes, including WIKA Beton which continues to prioritize brand positioning as a market leader in its industry.
In the WIKA Beton work environment, digitalization is implemented gradually and comprehensively and it is hoped that it will become an activity that can produce benefits and profits for the company in the future. One of the programs that WIKA BETON will continue to develop at this time is Digital Marketing.
Digital marketing is defined as a marketing activity that utilizes various digital platforms. In this case, WIKA Beton utilizes digital channels, especially social media & websites as a forum for interactive communication with its stakeholders and customers to always stay in touch and interact with each other. Digital channel management allows WIKA Beton to exchange information and interact in real time with all its stakeholders and customers.
Increasing brand awareness is the main goal in developing digital marketing programs, as well as being the main choice in the precast concrete industry. This is in line with the company's vision and mission.
WIKA Beton is currently optimizing several social media platforms including LinkedIn to target the concrete and construction industry market directly, Instagram, Facebook and Twitter to target millennials and the general public. Apart from social media, WIKA Beton also manages and optimizes the website to provide the latest information to all regulators, shareholders and stakeholders in general.
WIKA Beton's efforts in developing digital marketing have received several awards, including the "2019 BUMN Branding & Marketing Award" for Corporate Branding of BUMN and BUMN Tbk Subsidiaries. Digital Branding Category. Obtaining this award was assessed from WIKA Beton's digital-based marketing performance in the national and ASEAN markets through the launch of a website with a new face and optimization of social media on various platforms.
WIKA Beton also received an award at the "Public Relations Indonesia Award (PRIA) 2019" as Silver Winner for the Social Media Sub-Category and Bronze Winner for the Website Sub-Category.
This award received by WIKA Beton is an acknowledgment that WIKA Beton is very serious and committed to continuing to develop services to facilitate access for stakeholders & customers to see corporate developments through digital marketing.
Digital Marketing at WIKA Beton
In the VUCA era (Volatility, Uncertainty, Complexity, Ambiguity), where information systems play a crucial role in the survival and growth of businesses, digitalization has become an indispensable strategy for companies, including PT Wijaya Karya Beton Tbk (WIKA Beton). As a market leader in the precast concrete industry, WIKA Beton consistently prioritizes digital transformation to maintain its competitive edge and align with evolving business landscapes.
The Role of Digitalization at WIKA Beton
WIKA Beton is implementing digitalization gradually and comprehensively across its operations. The company views this transformation as a way to enhance its processes and generate long-term benefits. Among the key initiatives being developed is Digital Marketing, which leverages various digital platforms to optimize communication and engagement with stakeholders and customers.
Digital Marketing at WIKA Beton
Digital marketing refers to marketing activities conducted through digital platforms. WIKA Beton uses its social media channels and website as interactive communication tools, enabling real-time exchanges of information with stakeholders and customers. This approach strengthens relationships and ensures continuous interaction with all parties.
Key Objectives of Digital Marketing:
Enhancing Brand Awareness:
Positioning WIKA Beton as the top choice in the precast concrete industry while aligning with the company’s vision and mission.
Targeted Audience Engagement:
LinkedIn: To directly reach the construction and precast concrete markets.
Instagram, Facebook, and Twitter: To engage millennials and the general public.
Website Optimization:
Providing up-to-date information for regulators, shareholders, and stakeholders, while enhancing accessibility and transparency.
Recognition and Achievements
WIKA Beton’s efforts in digital marketing have garnered several prestigious awards:
“BUMN Branding & Marketing Award 2019” for Corporate Branding in the Digital Branding category.
Recognized for its strong digital marketing performance across national and ASEAN markets, highlighted by the launch of a refreshed website and optimization of social media platforms.
“Public Relation Indonesia Award (PRIA) 2019”
Silver Winner for Social Media Subcategory.
Bronze Winner for Website Subcategory.
These accolades are a testament to WIKA Beton’s dedication and commitment to developing robust digital marketing strategies. They also validate the company’s ability to provide seamless access to information, fostering transparency and facilitating stakeholder engagement.
Future Outlook
As WIKA Beton continues to optimize its digital marketing platforms, the company is committed to strengthening its brand presence, delivering value to stakeholders, and ensuring that it remains a pioneer in the precast concrete industry. By embracing digitalization, WIKA Beton is not only adapting to the challenges of the VUCA era but also setting the standard for innovation and excellence in the industry.
