Facing the era of VUCA (Volatility, Uncertainty, Complexity, Ambiguity) & systems, where information systems are a strength in themselves for the majority of companies that must survive and develop well, one form of effort that must be taken is 'Digitalization' in all fields or lines business.
Digitalization continues to develop from time to time to offer various conveniences in company business processes, including WIKA Beton which continues to prioritize brand positioning as a market leader in its industry.
In the WIKA Beton work environment, digitalization is implemented gradually and comprehensively and it is hoped that it will become an activity that can produce benefits and profits for the company in the future. One of the programs that WIKA BETON will continue to develop at this time is Digital Marketing.
Digital marketing is defined as a marketing activity that utilizes various digital platforms. In this case, WIKA Beton utilizes digital channels, especially social media & websites as a forum for interactive communication with its stakeholders and customers to always stay in touch and interact with each other. Digital channel management allows WIKA Beton to exchange information and interact in real time with all its stakeholders and customers.
Increasing brand awareness is the main goal in developing digital marketing programs, as well as being the main choice in the precast concrete industry. This is in line with the company's vision and mission.
WIKA Beton is currently optimizing several social media platforms including LinkedIn to target the concrete and construction industry market directly, Instagram, Facebook and Twitter to target millennials and the general public. Apart from social media, WIKA Beton also manages and optimizes the website to provide the latest information to all regulators, shareholders and stakeholders in general.
WIKA Beton's efforts in developing digital marketing have received several awards, including the "2019 BUMN Branding & Marketing Award" for Corporate Branding of BUMN and BUMN Tbk Subsidiaries. Digital Branding Category. Obtaining this award was assessed from WIKA Beton's digital-based marketing performance in the national and ASEAN markets through the launch of a website with a new face and optimization of social media on various platforms.
WIKA Beton also received an award at the "Public Relations Indonesia Award (PRIA) 2019" as Silver Winner for the Social Media Sub-Category and Bronze Winner for the Website Sub-Category.
This award received by WIKA Beton is an acknowledgment that WIKA Beton is very serious and committed to continuing to develop services to facilitate access for stakeholders & customers to see corporate developments through digital marketing.
